It is immensely important, and that is in absolutely everything... in life as such, at work, in relationships, or even in fashion. Despite the fact that my profession as a fashion editor and stylist is naturally associated with fast-changing trends and consumption, I try to balance it as much as possible. I am a minimalist, I buy and own only the essentials... Really! My wardrobe is 1.4m wide and I have EVERYTHING for the current season in it. Before buying I think for a long time about whether I need/will wear the item, how and with what, and only then do I give in. Naturally I lean more towards quality and simple, timeless lines. As for children's fashion, it is the same. Except for a few exceptions I have kept all of Matias's things, since they are like new. And do you actually know the difference between fast and slow fashion? If not, here is a little info box: 
Fast Fashion: Trendy clothing of lower quality, at the lowest price, in most cases also with an unfavourable environmental and social impact.
Slow Fashion: Quality, more timeless clothing, usually at a higher price and often from local sources.
We were recently a partner of a really nice project Kid. Detský shop up at the Stará tržnica and we must say that I was thrilled by the organisation and the mix of participating brands. Everyone found something, and there was an excellent mix of local, multinational, hand-made and all sorts of other brands operating in Slovakia and the Czech Republic. We immediately fell in love with the brand Mybubo.sk, which was unknown to us.
Outfit: Blue polo shirt: Ralph Lauren, Blue waistcoat and grey jeans: Zara, Orange trainers: RAK, Gugenio.sk, Sunglasses: See Concept from Alice&Alice.sk, Squeaky teddy: Mybubo.sk, Pushchair: Stokke Scoot
